Guessing game

You know what? I actually don’t have to guess what this mark means. It takes no amount of mental gymnastics to reach the conclusion that this product is - wait for it - made by dentists. And if it’s not, it’s deceptively misdescriptive. And is it really made by dentists anyway? I mean, lovingly fabricated by hand? Or is it merely something dentists came up with and specified to a dental product manufacturer how to … make it?
This, my friends, is what happens during the wait for a prescription at Target when you’re Jess. Also? #pickbettermarks

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What makes a mark good?