A gentle reminder

I can’t tell you how many times in my career (now over 24 years in this trademark biz!) I’ve been asked “but what if we change the spelling?” You mean from candy to “kandy”? From cheese to “cheeze”? Or this:

The answer, I’m afraid, is still no. It’s neither protectable nor distinctive. You’re fooling no one.

And that, my friends, is my rant du jour.